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Industry expertise, global media intelligence, and
data-backed insights to drive athletes and brands forward.
ABOUT AUDIENCE LABS
Audience Labs is a sports marketing agency founded by former Red Bull marketing professionals, sports industry leaders and media analysts.
We consult brands, rights holders and athletes on how to demonstrate their media impact and value across all channels, achieve more through their partnerships, and optimize their content and media strategies.
Having worked with athletes, media production teams, partnership managers, and sports marketing folk of all kinds, we saw how these teams struggled to access data and insights they could leverage to quickly inform strategies.
Thus, Audience Labs was born. We saw an opportunity to provide these professionals with 'insights-on-demand' and expert consulting that are tailored and scaled to their needs. We leverage the best-in-class analytics and research tools, industry expertise, and extensive sports and media network to keep our clients one step ahead.
Our Services
For Brands &
Properties
Take the stress and guesswork out of your sponsorship valuation and media strategy. We'll crunch the numbers.
How we support Brands & Properties:
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Media Strategy
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Media Valuation
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Social Media Channel Strategy + Optimization
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Athlete, Sponsor, and Partnership Evaluation
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Industry Analysis + Trends
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Competitor Benchmarking
For athletes
Focus on what you do best. We’ll help you deliver the results. We work directly with athletes or with athlete management.
How we support Athletes:
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Commercial Deals support
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Media Strategy
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Media Valuation
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Social Media Channel Strategy + Optimization
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Brand Development Strategy